L.A. Chicano Royalty, Steven Lucky Luciano.
Steve was born in Los Angeles and raised on the West Side. Gang and street culture called to Steve from the very beginning Loyalty, neighborhood and taking risks became the hallmarks of Steve’s life. The streets led Steve to the finishing process of State Prison. Incarceration in seven (7) State Institutions across California focused and hardened his instincts. He let loose those instincts on the heart and soul of fashion. Steve always envisioned the street as more than just a road of broken dreams, to him the street was a proving ground, a warrior’s temple, the studio where the secrets of true American Style are revealed.
Steven Lucky Luciano is now the National Sales Director of Young & Reckless and Sales & Branding Consultant of The Hundreds.
Steve also partnered with childhood friends and giants of design, Esteban Oriol and Mister Cartoon, they introduced the world to Street Wear with their clothing brand, “SUPERMAX.” Steve breathed life into more Street Wear brands such as “Not Guilty” and “Joker.” Steve’s intense style, focus on excellence and do-or-die ethos attracted marquee companies to him. Blink 182’s drummer Travis Barker partnered with Steve to create “Famous Stars and Straps.” Steve built and orchestrated a constellation of brands such as: Young and Reckless, The Hundreds and consult for Tommy Hilfiger. For over 20 years America’s youth takes style cues from Steve, this is because they know Steve is the embodiment of Street Culture.
Steven “Lucky” shared about:
- From being a prisoner to becoming a successful entrepreneur.
- His biggest lesson in life.
- How does he get back to his feet to become successful.