CEO and Chairman of EarthWise Pet Franchise, Michael Seitz.
Michael Seitz is a visionary CEO leading EarthWise Pet’s growth from family roots to a nationwide franchise.
With a lifetime of experience in the pet industry, Michael is a business executive who is passionate about creating and growing brands that make a positive impact on the lives of pets and their owners. As the CEO & Chairman of EarthWise Pet Franchise, he oversees the development of the corporate vision and the nationwide expansion efforts of all of their EarthWise Pet family of brands.
Michael’s core competencies include strategic brand management, cause-driven business strategy, franchise development, and franchise sales. He has successfully led the transformation of EarthWise Pet from a small regional chain to a national franchise system with over 200 locations and a robust pipeline of new stores. He has also established a strong reputation for EarthWise Pet as a socially responsible and environmentally conscious company that supports local communities and animal welfare causes.
Michael shared about:
- How noticing small patterns can lead to big breakthroughs, like realizing the pet industry would evolve just like childcare did.
- How a simple decision to add grooming services back in 2011 became the spark that grew EarthWise Pet into a nationwide brand.
- And how he’s now building the future of pet care through AI, data, and personalized experiences for every pet.