She is the CEO of Whole30 nutrition program, Melissa Urban.
Melissa Urban is a bestselling author.
Melissa Urban is a bestselling author and the founder of the Whole 30 nutrition program, known for her transformative journey from an unhealthy lifestyle to becoming a leader in health and wellness.
Her recovery journey began at a gym, where she joined a running group that helped her see herself as a healthy person.She remains focused on helping others discover what works best for their health through the Whole 30 program and is dedicated to staying flexible and open to new opportunities.
Melissa shared about:
- Melissa Urban shares her journey from an unhealthy lifestyle, including a five-year drug addiction in her early 20s.
- After her second stint in rehab, she realized the need to overhaul her life completely. This led her to start exercising, change her social circle, and adopt healthier habits.
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In 2009, her experience with CrossFit inspired the creation of Whole 30, a nutrition program initially started as a personal experiment. It gained popularity quickly, leading her to quit her insurance job in 2010 to focus on Whole 30 full-time.