He is the former director of communications for Harley-Davidson Motor Company, Ken Schmidt.
Ken Schmidt is one of the most in-demand keynote speakers.
Ken discovered that no one wanted to handle Harley-Davidson’s account due to its poor reputation in 1985.
Through grassroots marketing efforts, Ken and his team engaged directly with riders, gathering feedback to understand their needs and improve offerings.
He believes in emphasizing unique human aspects and building strong emotional connections with customers, making the business more memorable, attractive, and distinctive.
Ken shared about:
- He developed an early passion for motorcycles, despite his parents’ disinterest in them—his mother being a nurse and his father an engineer.
- The rapid popularity of a product, leading to a backlog and Hollywood media attention.
- He highlight the need for businesses to differentiate themselves through unique messaging and authentic engagement.