The innovative brand behind chewable coffee cubes Dry Brew, John Schade.

John Schade is the co-founde of Dry Brew.

John began his career in commodities trading before pivoting into entrepreneurship with his girlfriend.

Inspired by a disappointing taste test of edible coffee from Shark Tank, the pair discovered Dryvroom through a Google search and later partnered with the company to relaunch and scale it.

John is leading the brand into its next chapter, including organic blends, decaf options, and premium collaborations with artisan roasters.

John shared about:

• John worked in commodities trading but wanted to explore new ventures with his girlfriend.
• John explains that their chewable coffee cubes are made from real coffee and non-dairy creamer, allowing people to snack on coffee without overloading on caffeine.
• The chewable coffee cubes contain no sugar, which surprises many people given how rich and indulgent they taste.