The Master of The Institute of Wow, John Dwyer.

John Dwyer has a mantra is that one’s marketing needs to “wow” prospects.

John Dwyer, founder of The Institute of Wow, is a marketing expert known for creating “wow factor” strategies that boost sales without discounting. Early in his career, he held key marketing roles at Grace Bros and Woolworths, where he began developing results-driven campaigns.

He later launched his own agency and worked with major brands like McDonald’s, KFC, Coca-Cola, and 7-Eleven. One of his biggest successes was signing Jerry Seinfeld to front a bank campaign for Greater Building Society, which led to billions in home loan growth.

Today, John helps small and medium businesses grow using incentive-based marketing, like free vacations or fuel discounts, that is designed to grab attention and increase conversions across social media and other platforms.

John shared about:

• Starting with simple advertising and coming up with his wow strategies.
• Boosting sales without offering discounts.
• Secrets of a powerful advertising and marketing technique.