He is the founder of YCAA, Jason Norris.
Jason Norris is the founder of YCAA, a boutique talent agency known for its hands-on, mentorship-driven approach to actor representation.
Jason Norris is originally from Montreal and now based in Toronto and began his career in advertising, crafting TV commercials for major brands.
Inspired by his daughter’s brief foray into acting and disillusioned by the impersonal nature of traditional talent agencies, he made a bold pivot into talent representation.
Jason launched YCAA in 2019 to provide actors with the guidance, preparation, and personal connection he felt the industry lacked.
Jason shared about:
- Jason’s passion for advertising began early—while others were reading fiction, he was reading books on persuasion and advertising legends.
- He began preparations in 2017 — learning entertainment law, refining his business model, and leveraging his advertising background — and officially launched the agency in 2019, just before the pandemic.
- The agency plans to expand its presence in Los Angeles over the next 3–5 years, with the goal of the founder managing the U.S. office while a Canadian team member leads operations at home.