Father, athlete, businessman and known as The Iron Cowboy, James Lawrence.

James Lawrence is a Guinness World Record Breaker and a family man.

James is known as the toughest man alive. He is a Canadian-American athlete. He was born in Calgary, Alberta, Canada, and currently lives in Utah. He gained media attention in 2015 for setting the current world record for the most Ironman-distance triathlons completed within a single calendar year: 50.

James shared about:

• How to do what the other 8 billion people on planet Earth have not done.
• How he started his career.
• What life changes he had after being known as “The Iron Cowboy”.