Founder & Director of Concave Brand Tracking, Dominic Artzrouni.

Dominic Artzrouni is also a Product Placement and Brand Data expert.

Concave Brand Tracking is a UK-based company founded by Dominic Artzrouni in 2013.

Dominic’s background in data management and market research, combined with his passion for entertainment, led to the development of a comprehensive data approach to product placement.

Concave’s methodology and business model revolve around providing brands with not only in-depth metrics on their own presence in entertainment but also comparative analysis with competitors and insights into the broader landscape of entertainment marketing. Today, Concave’s data is utilized by major global brands, academic institutions, and numerous news outlets, analyzing thousands of brands in hundreds of movies, TV shows, and videos annually.

Dominic shared about:

• Having a natural inclination towards entrepreneurship, which led him to pursue business studies in the UK.
• His journey of transitioning from Entertainment to Brand Data.
• The power of data in understanding brand positioning, competitive analysis, and the broader landscape of brand marketing, providing actionable strategies for leveraging data to make informed decisions about your brand.