He is the author of #1 new marketing book “The Power of Differentiation”, Barry Labov.
Barry Labov is a two-time Ernst and Young Entrepreneur of the Year award winner, recognized author, and brand strategist.
Barry is the Founder of LABOV Marketing, Communications, and Training, an agency specializing in helping clients discover and celebrate their brand differentiation to rally their organizations and captivate their customers.
Barry’s book, The Power of Differentiation: Win Hearts, Minds, and Market Share, was celebrated as the Top New Marketing Book on Amazon.
Barry is also the co-host of the Difference Talks podcast where he and the LABOV team interview top-selling authors, leading CEOs, and acclaimed performers in sports and music.
Barry shared about:
- Barry’s business journey, highlighting challenges such as losing clients during the Great Recession and periods of stagnation, followed by growth during the COVID-19 pandemic.
- The importance of understanding customer motivations, identifying unique product features, and effectively communicating these distinctions through branding and storytelling.
- Barry shares five key tips for companies starting out: differentiate, rally people, communicate clearly, avoid commoditization, and ensure passion for the work.