She is a content creator rooted in the world of fly fishing, Holly Jones.

Holly Jones is a passionate content creator.

Holly is a passionate content creator rooted in the world of fly fishing and outdoor lifestyle.
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Holly has observed and embraced the rise of accessible outdoor activities like birdwatching and fly fishing—particularly among women—as key growth areas in the industry.
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Holly is set on turning her passion into a legacy—possibly with her own booth one day.

Holly shared about:

• Holly’s part of a new content creator program aimed at connecting influencers with brands to promote new and trusted outdoor products.
• Holly also attended an industry trend report where she learned that sweatshirts and sweatpants alone saw a $1 billion growth, attributed to the booming athleisure and streetwear market blending with outdoor apparel.
• Holly enjoys tracking these trends and sees them as helpful for understanding where the industry is headed.