Navigating Social Media and Brand Storytelling, JJ Yosh.
JJ Yosh is a prominent figure in the outdoor adventure space.
JJ Yosh is a prominent figure in the outdoor adventure space, known for his impressive social media presence and unique skill in handling animals, particularly his popular cat, Simon.
His ability to blend adventure with narrative has set him apart in the influencer space.
JJ continues to adapt his ambitions to fit the evolving media landscape, aiming to build a media empire that seamlessly integrates brands into his storytelling.
JJ shared about:
- JJ shares his journey into the outdoor adventure space, beginning with his involvement in a college excursion club that inspired him to create videos promoting outdoor activities.
- How influencer marketing often involves working with PR or marketing agencies rather than directly with the brand.
- The importance of storytelling and staying true to one’s brand.