Adventure photographer and Nikon Ambassador, Corey Rich.

Corey Rich is one of the world’s most recognized adventure sports and outdoor lifestyle visual storytellers.

Long ago, Corey learned that the technical part of any job is 10 percent. Creativity, problem-solving, optimism, and surrounding yourself with intelligent, hardworking people are the remaining 90 percent. When you know how to be creative and assemble the right team, that’s when all great things come.

He’s a photographer, director, and Nikon Ambassador based in South Lake Tahoe, California. He chose to live in one of America’s great outdoor playgrounds for its skiing, climbing, and biking opportunities because he believes that living in a place that inspires your passions directly translates into doing the best work of your life. South Lake Tahoe also acts as a magnet for talented, like-minded creatives. It’s where Corey met some of his best friends and some of the most talented, inspired collaborators that he could ever imagine.

Corey’s goal is to work on creatively satisfying projects, but what makes it all worthwhile are the lifelong friendships he’s earned in the process.

Corey shared about:

• Becoming a world-leading outdoor photographer superstar.
• How he got into working with some major brands.
• How obsessed he is with his craft.